ShopStyle x Rakuten
Brand Development

Wordmark and Brand System: Red Antler
Creative Director: Michelle Pais
Art Director: Shania Cheng
Design: Stacie Cassutt, Samantha Kim
Copy Writing: Ashley Kiely

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ShopStyle is a fashion and home platform offering curated recommendations and Rakuten Cash Back value. The brand extends beyond the platform to direct communication with consumers and influencers through campaign visuals, print materials, and merchandise.



Through thought-fully crafted newsletters and digital campaigns, the design and merchandising teams worked together to articulate trends and sales by balancing quality product and an editorial voice. Campaigns applied to the ShopStyle platform, digital advertisements, email communication, and social media content.