ShopStyle x Rakuten
Brand Development
Brand Development
Wordmark and Brand System: Red Antler
Creative Director: Michelle Pais
Art Direction: Shania Cheng
Design: Samantha Kim and Stacie Cassutt
Copy Writing: Ashley Kiely
Creative Director: Michelle Pais
Art Direction: Shania Cheng
Design: Samantha Kim and Stacie Cassutt
Copy Writing: Ashley Kiely
As a Visual Designer at Rakuten, I supported the ShopStyle platform by extending the brand system, designing campaign visuals, print materials, and merchandise. I established templated systems to support the brand’s 2023 launch and created visual concepts to support editorial round-ups and sales.
