California Wayfinding System
Mountain View, CA
Role: Environmental Graphic Designer
Mountain View, CA
Role: Environmental Graphic Designer
Google Tasman is a three-building, 674,000 sf campus located in California, our team was brought in to improve the user experience by creating an exterior signage system. Our objective was to develop a minimal, future-proof signage system that infused moments of Google’s playful brand tone. The result is a comprehensive wayfinding system complete with campus directionals, vehicle directionals, and destination IDs, offering brand-level, mid-level, and detailed-level information to help users navigate.
Our exterior signage system assigns one of the brand color’s to each building to create recognizable landmarks. We chose to extend the architecture with colored archways and round iconography articulating the building name and reinforcing campus identity.
Photos property of GHD Partners.
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