Ash Aure Knitwear
Sea Ranch, CA
Sea Ranch, CA
Founder and Creative Director: Ash Aure
Art Directors and Photographer: Stacie Cassutt
Producer: Karina Kristensen
Models: Ash Aure, Karina Kristensen, and Abby Balon
Location: Sea Ranch Lodge
Art Directors and Photographer: Stacie Cassutt
Producer: Karina Kristensen
Models: Ash Aure, Karina Kristensen, and Abby Balon
Location: Sea Ranch Lodge
Ash Aure is a knitwear line hand-knit using organic cashmere. For the fall collection, we assembled a team to create a lifestyle concept centered around the brand's natural texture and sense of quiet luxury. At the Sea Ranch Lodge, we positioned the garments in an environment that is at once at-home and scenic.
The art direction paralleled the material's softness with organic, feminine forms in an iconically California atmosphere. Wrinkled sheets, wood panelling, wild grasses, rocky cliffs, and intimate shots of the body work together to present a scenic lifestyle in Ash Aure–inviting people to imagine themselves in the garments.
