logo-dev
Gecko Materials
Bio-inspired adhesive technology
Gecko Materials utilizes micro wedge technology that mimics the foot structure of a Gecko to recreate their signature grip in an adhesive. The adhesive is applied to a range of use cases from daily home functions to implementation on the International Space Station.
Selected Mark
Process
Geometric representations of the adhesive’s microscopic details and motions alluding to suction and an ease of detattchment drove studies throughout the logo development process. Diagramatic studies of the anatomy of a gecko’s foot also informed the final construction.
Noted
An influencer marketing content hub
Collective voice is a influencer marketing monetization partner. In 2023, they launced their editorial content hub, Noted, as a one-stop-shop for Creators and marketers to have accessible education, strategy, and creator features on the growing industry. I worked with the team at Collective Voice to create their wordmark, brand toolkit, launch campaign, and article design.
The custom serif, based on the brand system’s Messina Modern, builds off the angles established in the Collective Voice wordmark.
Collective Voice wordmark by Red AntlerCreative Direction: Michelle Pais
Selected Wordmark
Process
The team narrowed in quickly to a minimal wordmark. Iteration explored ligatures and handwritten versions, but ultimately the custom serif aligned best with the editorial platform.
Orbital Sidekick
Global monitoring for sustainable operations
The branding team at Wild Shore and I worked on the concept development for Orbital Sidekick brand and website. The team moved in a different direction but the development from this process explores the satellite, space, and technical mapping aspects of the business.
Preferred Wordmark
Iteration
The team ultimately went in a different direction but the studies from the orbital process explore pixels, lenses, and implied of motion and change.
Tour Peachy
An independent music agency
Tour Peachy specializes in touring and management for bands including Hot Flash Heat Wave, Grizfolk, TV Girl and more. I worked with their founder, Troy, in 2020 to establish the visual language for his concept. Since develping the initial logo and wordmark, I’ve extended the system to include wordmarks for two of Tour Peachy’s festivals, “Peachy San Diego” and “Peachy ATL” and an emblem for their “Tour Peachy Road Dawg” addition.
Selected Mark
Scaffold
Infrastructure for the decentralized web
Scaffold is a start-up that utilizes block-graph technology for decentralized computation in video game development. The branding process with Scaffold began in research and strategy with the company’s founder before continuing into naming and logo construction.
Selected Lockup
Process
Early drafts of the identity study metaphors representing the possibilities of cloud technology and the efficient digital infrastructure brought to life by the platform.
Rolle Jazz Fest
World-class jazz on the shores of Lake Geneva
Selected Wordmark
Cornerstone
A local church
Selected Mark
