https://staciecassutt.com Stacie Cassutt Thu, 05 Feb 2026 22:03:16 +0000 https://staciecassutt.com en https://staciecassutt.com/Header Wed, 20 Apr 2022 22:28:43 +0000 Stacie Cassutt https://staciecassutt.com/Header https://staciecassutt.com/ash-aure-knitwear Sat, 11 Oct 2025 20:59:56 +0000 Stacie Cassutt https://staciecassutt.com/ash-aure-knitwear Ash Aure Knitwear Sea Ranch, CA Founder and Creative Director: Ash AureArt Director and Photographer: Stacie CassuttProducer: Karina Kristensen Models: Ash Aure, Karina Kristensen, and Abby BalonLocation: Sea Ranch Lodge Ash Aure is a knitwear line hand-knit using organic cashmere. For the fall collection, we assembled a team to create a lifestyle concept centered around the brand's natural texture and sense of quiet luxury. At the Sea Ranch Lodge, we positioned the garments in an environment that is at once at-home and scenic. <img width="1278" height="852" width_o="1278" height_o="852" data-src="https://freight.cargo.site/t/original/i/74dcb6ac805913707c9fe22c15bd76ebed45551b9f988e9872a58dc6b390dcb2/Screenshot-2025-11-21-at-1.50.33-PM.png" data-mid="240949997" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/74dcb6ac805913707c9fe22c15bd76ebed45551b9f988e9872a58dc6b390dcb2/Screenshot-2025-11-21-at-1.50.33-PM.png" /> The art direction paralleled the material's softness with organic, feminine forms in an iconically California atmosphere. Wrinkled sheets, wood panelling, wild grasses, rocky cliffs, and intimate shots of the body work together to present a scenic lifestyle in Ash Aure–inviting people to imagine themselves in the garments. <img width="5051" height="7747" width_o="5051" height_o="7747" data-src="https://freight.cargo.site/t/original/i/3d1fdf0f13310f586e8cbbac070788b5a7daced7b0096f195eb48e6c549626e7/DSC00832.jpg" data-mid="241465061" border="0" src="https://freight.cargo.site/w/1000/i/3d1fdf0f13310f586e8cbbac070788b5a7daced7b0096f195eb48e6c549626e7/DSC00832.jpg" /> <img width="7198" height="5304" width_o="7198" height_o="5304" data-src="https://freight.cargo.site/t/original/i/1f4f9fc1ea76333f8250c6b4d922b15eb543572f9d4e7665968f697b3b074e98/DSC01251-2.jpg" data-mid="241465064" border="0" src="https://freight.cargo.site/w/1000/i/1f4f9fc1ea76333f8250c6b4d922b15eb543572f9d4e7665968f697b3b074e98/DSC01251-2.jpg" /> <img width="1052" height="1592" width_o="1052" height_o="1592" data-src="https://freight.cargo.site/t/original/i/45f040c9362c3ddf48503bd7de440e2b2d968772f221ed23c5bd64dd56520ba9/Screenshot-2025-12-05-at-1.51.11-PM.png" data-mid="241465137" border="0" src="https://freight.cargo.site/w/1000/i/45f040c9362c3ddf48503bd7de440e2b2d968772f221ed23c5bd64dd56520ba9/Screenshot-2025-12-05-at-1.51.11-PM.png" /> <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/f2710c56a18dfb29e8b04d9478045517e6fc26af02b4e71488162d36013b7bed/DSC01531-3.jpg" data-mid="241465071" border="0" src="https://freight.cargo.site/w/1000/i/f2710c56a18dfb29e8b04d9478045517e6fc26af02b4e71488162d36013b7bed/DSC01531-3.jpg" /> <img width="4983" height="7471" width_o="4983" height_o="7471" data-src="https://freight.cargo.site/t/original/i/4deb576024d3ed6c0c258e21f18ed50c3ac2b9e7bdf9f9cc22da7a36bdc84788/DSC00716-2.jpg" data-mid="241465058" border="0" src="https://freight.cargo.site/w/1000/i/4deb576024d3ed6c0c258e21f18ed50c3ac2b9e7bdf9f9cc22da7a36bdc84788/DSC00716-2.jpg" /> <img width="1056" height="1584" width_o="1056" height_o="1584" data-src="https://freight.cargo.site/t/original/i/95232968d1f41a2ebd478aa2cc0eca49a19618d2135caa61855e2201fed5819b/Screenshot-2025-12-05-at-1.53.13-PM.png" data-mid="241465135" border="0" src="https://freight.cargo.site/w/1000/i/95232968d1f41a2ebd478aa2cc0eca49a19618d2135caa61855e2201fed5819b/Screenshot-2025-12-05-at-1.53.13-PM.png" /> <img width="4761" height="7138" width_o="4761" height_o="7138" data-src="https://freight.cargo.site/t/original/i/e242171337b059d6990539975c07c0dd7220c51058a0434590932c3b05eadb93/DSC01687-BW.jpg" data-mid="241465075" border="0" src="https://freight.cargo.site/w/1000/i/e242171337b059d6990539975c07c0dd7220c51058a0434590932c3b05eadb93/DSC01687-BW.jpg" /> <img width="6812" height="5304" width_o="6812" height_o="5304" data-src="https://freight.cargo.site/t/original/i/51046c8742eade0d470561cbdeb86ec2d672501a9fc97003fc69251c9511ffd9/DSC01381.jpg" data-mid="241465066" border="0" src="https://freight.cargo.site/w/1000/i/51046c8742eade0d470561cbdeb86ec2d672501a9fc97003fc69251c9511ffd9/DSC01381.jpg" /> <img width="4928" height="7388" width_o="4928" height_o="7388" data-src="https://freight.cargo.site/t/original/i/b1c4e9be4c4bd5dd41735a0ed0ab870ce7e959351a4544c2a5a7fc237be9c14d/DSC01818-2.jpg" data-mid="241465078" border="0" src="https://freight.cargo.site/w/1000/i/b1c4e9be4c4bd5dd41735a0ed0ab870ce7e959351a4544c2a5a7fc237be9c14d/DSC01818-2.jpg" /> <img width="5206" height="7805" width_o="5206" height_o="7805" data-src="https://freight.cargo.site/t/original/i/04d12ab05f179b05fbc822d95e14908c2f339b45c504b83d9b6113eafa87d70a/DSC01449-3.jpg" data-mid="241465068" border="0" src="https://freight.cargo.site/w/1000/i/04d12ab05f179b05fbc822d95e14908c2f339b45c504b83d9b6113eafa87d70a/DSC01449-3.jpg" /> <img width="4590" height="7692" width_o="4590" height_o="7692" data-src="https://freight.cargo.site/t/original/i/2a505bf4dc75b9683961fbc999ee34830ec61987fcbf98906fdc283502a33775/DSC00402-2.jpg" data-mid="241465054" border="0" src="https://freight.cargo.site/w/1000/i/2a505bf4dc75b9683961fbc999ee34830ec61987fcbf98906fdc283502a33775/DSC00402-2.jpg" /> <img width="2386" height="1580" width_o="2386" height_o="1580" data-src="https://freight.cargo.site/t/original/i/5d24686230c8b966f67add0ec1678f23248a8ebe87d165bc3937abb450c0852e/Screenshot-2025-12-05-at-1.51.52-PM.png" data-mid="241465525" border="0" src="https://freight.cargo.site/w/1000/i/5d24686230c8b966f67add0ec1678f23248a8ebe87d165bc3937abb450c0852e/Screenshot-2025-12-05-at-1.51.52-PM.png" /> <img width="4984" height="7615" width_o="4984" height_o="7615" data-src="https://freight.cargo.site/t/original/i/ce964ec2d7759ec1722aa58b673f7bfb548b6a91c61e054c25be246b28b16567/DSC00777.jpg" data-mid="241465059" border="0" src="https://freight.cargo.site/w/1000/i/ce964ec2d7759ec1722aa58b673f7bfb548b6a91c61e054c25be246b28b16567/DSC00777.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/21e5613a275ae23175ba873a1dbf0769217ca6a974eb7fc4b68eeb74d2e7d1bc/DSC00881.jpg" data-mid="241704250" border="0" src="https://freight.cargo.site/w/1000/i/21e5613a275ae23175ba873a1dbf0769217ca6a974eb7fc4b68eeb74d2e7d1bc/DSC00881.jpg" /> <img width="1052" height="1586" width_o="1052" height_o="1586" data-src="https://freight.cargo.site/t/original/i/5963721d672c876afa2598b53e853557da5df7006a37f834d609483abfaea8bb/Screenshot-2025-12-05-at-1.51.35-PM.png" data-mid="241465136" border="0" src="https://freight.cargo.site/w/1000/i/5963721d672c876afa2598b53e853557da5df7006a37f834d609483abfaea8bb/Screenshot-2025-12-05-at-1.51.35-PM.png" /> <img width="2372" height="3556" width_o="2372" height_o="3556" data-src="https://freight.cargo.site/t/original/i/7f9cc9d76e0680c613b2eafafa09e51e8e755ba7c9d321bb07fcea2af5d8a6bb/DSC01520.jpg" data-mid="241465069" border="0" src="https://freight.cargo.site/w/1000/i/7f9cc9d76e0680c613b2eafafa09e51e8e755ba7c9d321bb07fcea2af5d8a6bb/DSC01520.jpg" /> https://staciecassutt.com/Mountain-View Tue, 31 Oct 2023 01:32:56 +0000 Stacie Cassutt https://staciecassutt.com/Mountain-View Google Gradient CanopyMountain View, CATeam: SPMD Project Management: Ashley Hetrick, Michelle Boyton, Chloe Grey, Joanna James, Jenny JenkinsCreative Direction: Sean Madden and&nbsp;Louise MackieDesign Direction: Jean ColangeloContent, Curation, and Art Direction: Stacie Cassutt and Lindsey ShiveProduction Support: Zach Schmidt, Phoebe Han, Lydia MontgomeryDesign Engineering: Carl Burdick, Kelly Numamoto, Matthew AveryMural Operations: Michael Pacarar, Michael De La Riva Gradient Canopy is one of the first times Google led the concept and construction of its own campus. Our team curated and supported the making of a collection of artwork made by 30+ Bay Area artists. The collection embodies the project’s priority for sustainability and biodiversity, featuring artists and activists who integrate nature into their process, motifs, and themes. My role included curation, briefing, developing accessible interpretive text, curatorial narratives, artist statements, and exhibition copy for physical signage and a digital platform. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/de448c464ba3ad21dfff378d46d9a4d1957a5272b1d96efd47fb82d0c6ae0609/Gradient-Canopy_Vertical2-1000x667.jpg" data-mid="242021567" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/de448c464ba3ad21dfff378d46d9a4d1957a5272b1d96efd47fb82d0c6ae0609/Gradient-Canopy_Vertical2-1000x667.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/99dc34d3d575bf1a229af2f255d1d8db98df2acb44297bbb5049ceebe325fa7e/Gradient-Canopy-Header.png" data-mid="237015589" border="0" src="https://freight.cargo.site/w/1000/i/99dc34d3d575bf1a229af2f255d1d8db98df2acb44297bbb5049ceebe325fa7e/Gradient-Canopy-Header.png" /> <img width="1546" height="1220" width_o="1546" height_o="1220" data-src="https://freight.cargo.site/t/original/i/47d447453bc46325f5a90e68b3d38a0712be5b4ed98c5ab7ae3f80cac38793ce/Screenshot-2026-02-02-at-4.53.50PM.png" data-mid="244337766" border="0" src="https://freight.cargo.site/w/1000/i/47d447453bc46325f5a90e68b3d38a0712be5b4ed98c5ab7ae3f80cac38793ce/Screenshot-2026-02-02-at-4.53.50PM.png" /> An NDA restricts the content I can share; however, throughout the process of creating the collection, I had the privilege of joining artists in their studios to get to know their process and intention. Below are some behind-the-scenes shots I captured during the project. Haoyun Erin Zhao Born in China and relocating to the United States at seventeen, Haoyun Erin Zhao established her multidisciplinary practice in San Francisco, primarily working in painting, printmaking, and installation. For Gradient Canopy, Erin painted two large-format dyptychs, titled&nbsp;Melodic Bay&nbsp;and&nbsp;Oceanic Caligraphy,&nbsp;to be positioned at opposite ends of the building, drawing&nbsp;visitors through the building to see work inspired by different regional biomes. <img width="7896" height="5267" width_o="7896" height_o="5267" data-src="https://freight.cargo.site/t/original/i/3fdd1cba3a967e01007ccc13eaa3d521e3ccc82814e9b45d031006f6652f4234/Erin_8.jpg" data-mid="229612970" border="0" src="https://freight.cargo.site/w/1000/i/3fdd1cba3a967e01007ccc13eaa3d521e3ccc82814e9b45d031006f6652f4234/Erin_8.jpg" /> Zhao’s practice exists at the intersection of Eastern and Western philosophies, exploring how color, form, and symbol accrue layered meanings through cultural context and personal experience. Informed by early training in calligraphy and ink painting and later engagement with Western art and philosophy, her work reflects a sustained inquiry into the essence of things, the fluidity of meaning, and the challenge of rendering the intangible perceptible.From this foundation, she draws recurring motifs from nature, including birds, wings, and plants, as well as elemental and intangible forces such as water, fire, wind, and Qi (energy). Through translucency, gradients, and calligraphic gestures, forms overlap, dissolve, and re-emerge, embodying interconnectedness and continual transformation. <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/83326964a810a80432e5d73daebc803597c701dcec0b566ff0adf5fee36b2430/Wide-Angle_Melodic_Bay_1.jpg" data-mid="229612977" border="0" src="https://freight.cargo.site/w/1000/i/83326964a810a80432e5d73daebc803597c701dcec0b566ff0adf5fee36b2430/Wide-Angle_Melodic_Bay_1.jpg" /> Carolynn Haydu Classically trained in drawing and painting, Haydu ultimately fell in love with the paper substrate on which she was mark-making. Haydu’s unique works reflect the ecstatic energies she experiences in the open spaces of her California home, as well as the repeating patterns that occur naturally in everything from waves to rock formations. Her finished works evoke the energetic topographies of the outdoor spaces she holds dear. For Gradient Canopy, Carolynn worked with the SPMD team to fabricate her layers in CNC-cut wooden canvases for her to apply her techniques. <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/556a8d5a0ebe50e4af7593dca06697a4930a4d11964d889b40d8ac80f40649b0/DSC06141.jpg" data-mid="229613001" border="0" src="https://freight.cargo.site/w/1000/i/556a8d5a0ebe50e4af7593dca06697a4930a4d11964d889b40d8ac80f40649b0/DSC06141.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/7de2d851ffc84b33b163afedaf2911d3bfc3e952a71448872f7b6d428f4aa1ee/DSC06207.jpg" data-mid="229612998" border="0" src="https://freight.cargo.site/w/1000/i/7de2d851ffc84b33b163afedaf2911d3bfc3e952a71448872f7b6d428f4aa1ee/DSC06207.jpg" /> Dana Hemenway Dana Hemenway is an artist based in San Francisco. Her work is rooted in the excavation and elevation of utilitarian objects to make visible what has become habituated in our built environments. Hemenway uses these functional items as materials to form traditionally fiber-based crafts–– lights and cords are woven through ceramics or the gallery wall, extension cords are transformed into macramé chains. Her light installation follows the estuary environments near the Gradient Canopy project site. <img width="7180" height="4789" width_o="7180" height_o="4789" data-src="https://freight.cargo.site/t/original/i/adcdc2f7b6477f8fdbbe05c5e6a38bfad89bc15194dbd1b3cc960deffed806dc/DSC06970.jpg" data-mid="229612987" border="0" src="https://freight.cargo.site/w/1000/i/adcdc2f7b6477f8fdbbe05c5e6a38bfad89bc15194dbd1b3cc960deffed806dc/DSC06970.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/f6e56c375f1904395964170de0071d7642fcbe6250863137dd641e4188948a79/DSC06906.jpg" data-mid="229612989" border="0" src="https://freight.cargo.site/w/1000/i/f6e56c375f1904395964170de0071d7642fcbe6250863137dd641e4188948a79/DSC06906.jpg" /> Favianna Rodriguez Giannoni Favianna Rodriguez Giannoni is an interdisciplinary artist, cultural strategist, and entrepreneur based in Oakland, California. Her art and praxis address migration, gender justice, climate change, racial equity, and sexual freedom. Her work centers joy and healing, while challenging entrenched myths and dominant cultural practices. Favianna's creative practice serves as a record of her human experiences as a woman of color embracing pleasure and womb healing through creative expression and personal transformation. Her signature mark-making embodies the perspective of a first-generation American Latinx artist with Afro-Latinx roots who grew up in Oakland, California during the era of the war on drugs and the birth of Hip Hop. For the project, Favianna and the SPMD team translated her paper collage techniques into a large-scale wheatpaste application celebrating the Bay Biome. <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/da1b68a8b9e2f3eb6288f0b8620ddeb17f469232f421f4adfe80784230abf075/DSC07256.jpg" data-mid="229613454" border="0" src="https://freight.cargo.site/w/1000/i/da1b68a8b9e2f3eb6288f0b8620ddeb17f469232f421f4adfe80784230abf075/DSC07256.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/89757bf5888240c9a68ebd149973437667c4bbb05365556aec25e1854c79ef77/DSC07563.jpg" data-mid="229613460" border="0" src="https://freight.cargo.site/w/1000/i/89757bf5888240c9a68ebd149973437667c4bbb05365556aec25e1854c79ef77/DSC07563.jpg" /> Nicole Mueller Nicole Mueller is a visual artist and painter based in San Francisco, CA. Her paintings are vibrant and lyrical, both process-driven and organic explorations of self and sentience. Built from an abstract visual language, they become profound explorations into personal psychology, driven by impulse, intuition, and feeling. Mueller combines influences from memories of things like animated films from her childhood and a heightened awareness of her body in the present moment, manifested through intuitive gestures that reveal a complex and dramatic interiority. For the project, Nicole painted two large-scale canvases inspired by the California redwoods and foothills, to be positioned at opposite ends of the building, encouraging visitors to traverse the series. <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/63954e615cfaf2fb75de27549047be1eaac9a705110d486b5d33c5de0578cf79/DSC07211.JPG" data-mid="229612961" border="0" src="https://freight.cargo.site/w/1000/i/63954e615cfaf2fb75de27549047be1eaac9a705110d486b5d33c5de0578cf79/DSC07211.JPG" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/91d2bddc94481a7ffb247557ee735836e3eccc6c315aa7de56c5815aa6ad6ddf/DSC07218_low.jpg" data-mid="229612962" border="0" src="https://freight.cargo.site/w/1000/i/91d2bddc94481a7ffb247557ee735836e3eccc6c315aa7de56c5815aa6ad6ddf/DSC07218_low.jpg" /> https://staciecassutt.com/data-delta-sculpture Fri, 21 Nov 2025 16:33:03 +0000 Stacie Cassutt https://staciecassutt.com/data-delta-sculpture Data Delta SculptureWexford Aggie SquareSacramento, CA Role: Design Lead Team: SPMD Project Management: Najat Hassan,&nbsp;Creative Direction: Louise MackieDesign Direction: Jean Colangel,&nbsp;3D Design: Binh Nguyen, Clinton Olajide Jr.,&nbsp;Production Support: Zach Schmid,&nbsp;Design Engineering: Carl Burdick,&nbsp;Fabrication: Scott Chamberlain Where? ZGF and Wexford Science + Technology partnered with the University of California, Davis to design and build a hub adjacent to the Sacramento medical campus where higher education, industry, and government can come together for the betterment of the community. The result is Aggie Square: an innovation district and ecosystem where companies, researchers, students, and faculty work side-by-side with the common goal of accelerating discovery. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9d01b6ac01cc6d3b91586f6d7f5d452406a67c901dad24662cf738eca4ba51a2/aggie-square-november-2024-2000px-copy.png" data-mid="243769513" border="0" src="https://freight.cargo.site/w/1000/i/9d01b6ac01cc6d3b91586f6d7f5d452406a67c901dad24662cf738eca4ba51a2/aggie-square-november-2024-2000px-copy.png" /> What? Our team was brought in alongside ZGF Architects to strategize Wexford’s art experience. The objective was to create intentional moments of impact that connect the local Sacramento landscape and culture with the innovation of the students and scientists on campus. My role was in determining art locations, conceptualizing and leading the design and fabrication of the lobby’s hero sculpture, and serving on the Sacramento Arts Commission to select local artists for murals throughout the space. The design of the lobby’s hero sculpture, Data Delta, honors the convergence of the Sacramento River and its surrounding landscape–a constant flow of change. The polycarbonate forms are derived from the area’s topography, and the spray-painted color maps the local land use. Woven seed patterns of agricultural data are stencil-painted through the gradient. Strategically placed spines on each panel juxtapose the fluidity and geometry of the land and ensure the panels do not warp over time. Suspended metal droplets quantify the rivers and tributaries of the region and create an ascent between the first and second floors. The path of the river itself weaves through the panels as the reflective centerpiece for Data Delta. <img width="2376" height="1580" width_o="2376" height_o="1580" data-src="https://freight.cargo.site/t/original/i/71db92e2bcf7ac4ede161d5ae6a4c7d3412bbed650605624e98419df02f88ea8/Screenshot-2026-02-05-at-5.14.40-PM.png" data-mid="244490530" border="0" src="https://freight.cargo.site/w/1000/i/71db92e2bcf7ac4ede161d5ae6a4c7d3412bbed650605624e98419df02f88ea8/Screenshot-2026-02-05-at-5.14.40-PM.png" /> <img width="2408" height="1584" width_o="2408" height_o="1584" data-src="https://freight.cargo.site/t/original/i/ad356a49f7c0fd2599fc37d6fa2834a397f3708d32caa20c7e6bc4adf110c9f9/Screenshot-2026-02-05-at-5.14.47-PM.png" data-mid="244490529" border="0" src="https://freight.cargo.site/w/1000/i/ad356a49f7c0fd2599fc37d6fa2834a397f3708d32caa20c7e6bc4adf110c9f9/Screenshot-2026-02-05-at-5.14.47-PM.png" /><img width="1280" height="1406" width_o="1280" height_o="1406" data-src="https://freight.cargo.site/t/original/i/dc53dedf23340bfdba3d618123115ada5e2e3996bb9b00a95339b281ca4cfcc9/Screenshot-2025-11-21-at-11.34.01-AM.png" data-mid="240943006" border="0" src="https://freight.cargo.site/w/1000/i/dc53dedf23340bfdba3d618123115ada5e2e3996bb9b00a95339b281ca4cfcc9/Screenshot-2025-11-21-at-11.34.01-AM.png" /> <img width="2236" height="1472" width_o="2236" height_o="1472" data-src="https://freight.cargo.site/t/original/i/4f56696af3cb2253c5f08f5135a0e2c5af77e19930d4ee618ca77f92c5c18e7e/Screenshot-2026-02-05-at-5.18.37-PM.png" data-mid="244490554" border="0" src="https://freight.cargo.site/w/1000/i/4f56696af3cb2253c5f08f5135a0e2c5af77e19930d4ee618ca77f92c5c18e7e/Screenshot-2026-02-05-at-5.18.37-PM.png" /> How?&nbsp; Through a robust R&amp;D phase, I led the collaboration with the printers, fabricators, and mural operations department to execute the conceptual design intent. The first iteration of the sculpture hypothesized if print could be used to execute clean gradients at cost. After rounds of sampling, we determined a painted approach would offer a more vibrant color execution and stronger human touch. Process imagery incoming! https://staciecassutt.com/tasman Thu, 05 Feb 2026 22:03:16 +0000 Stacie Cassutt https://staciecassutt.com/tasman California Tech Client Mountain View, CA Role: Environmental Graphic Designer Team: GHDP Design Direction: Nico RadditzWayfinding Design: Kelly Brandon, Stacie CassuttProgramming: Kelly Brandon Where?Google’s Tasman Campus is a three-building, 674,000 sf campus located in San Jose, California. &nbsp; What?Our team was brought in to improve the user experience by creating an exterior signage system. Our objective was to develop a minimal, future-proof signage system that infused moments of Google’s playful brand tone. The result is a comprehensive wayfinding system complete with campus directionals, vehicle directionals, and destination IDs, offering brand-level, mid-level, and detailed-level information to help users navigate. Our exterior signage system assigns one of the brand color’s to each building to create recognizable landmarks. We chose to extend the architecture with colored archways and round iconography articulating the building name and reinforcing campus identity. <img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/ced9dcb414971fe426a9f126d368cb183994d67462e022e507c7c83e3599037e/GHD-Partners_California-Tech-Client_Tasman-Exterior_7.gif" data-mid="244490421" border="0" src="https://freight.cargo.site/w/1000/i/ced9dcb414971fe426a9f126d368cb183994d67462e022e507c7c83e3599037e/GHD-Partners_California-Tech-Client_Tasman-Exterior_7.gif" /> &nbsp; &nbsp;&nbsp; <img width="1217" height="2400" width_o="1217" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2fca4077b053e5d8e0474cd35d286f8610f08f576d6c24cd526f3632cde250a5/2C6A3624.jpg" data-mid="244490422" border="0" src="https://freight.cargo.site/w/1000/i/2fca4077b053e5d8e0474cd35d286f8610f08f576d6c24cd526f3632cde250a5/2C6A3624.jpg" /> <img width="990" height="743" width_o="990" height_o="743" data-src="https://freight.cargo.site/t/original/i/c4c8c941c5f27cfa58be284965a0081676258ef1e334a0a781e07c05c4ed6520/GHD-Partners_California-Tech-Client_Tasman-Exterior_5.jpeg" data-mid="244490398" border="0" src="https://freight.cargo.site/w/990/i/c4c8c941c5f27cfa58be284965a0081676258ef1e334a0a781e07c05c4ed6520/GHD-Partners_California-Tech-Client_Tasman-Exterior_5.jpeg" /> <img width="1875" height="2499" width_o="1875" height_o="2499" data-src="https://freight.cargo.site/t/original/i/ebe7eb90db8d9bdbe2f382a3d7b6b432d08fe7cd2d9717cbe67afb189d212a61/IMG_4132.jpg" data-mid="244490400" border="0" src="https://freight.cargo.site/w/1000/i/ebe7eb90db8d9bdbe2f382a3d7b6b432d08fe7cd2d9717cbe67afb189d212a61/IMG_4132.jpg" /> <img width="1222" height="916" width_o="1222" height_o="916" data-src="https://freight.cargo.site/t/original/i/c97ff8d5b89ecdff0968c7e301ee9f03a0597bcd2d9479bc25ed5e193a02a385/Screenshot-2026-02-05-at-5.10.13-PM.png" data-mid="244490475" border="0" src="https://freight.cargo.site/w/1000/i/c97ff8d5b89ecdff0968c7e301ee9f03a0597bcd2d9479bc25ed5e193a02a385/Screenshot-2026-02-05-at-5.10.13-PM.png" /> <img width="990" height="1302" width_o="990" height_o="1302" data-src="https://freight.cargo.site/t/original/i/fe07c0ceeeb1f20ff3626a1af322fced23c16adb375dab314fec2fdad4fce1ee/GHD-Partners_California-Tech-Client_Tasman-Exterior_2.jpg" data-mid="244490432" border="0" src="https://freight.cargo.site/w/990/i/fe07c0ceeeb1f20ff3626a1af322fced23c16adb375dab314fec2fdad4fce1ee/GHD-Partners_California-Tech-Client_Tasman-Exterior_2.jpg" /> <img width="990" height="1302" width_o="990" height_o="1302" data-src="https://freight.cargo.site/t/original/i/a649f88ff84cb77b6cbd50802864afb9b7e2c96ba9815270905f7fe8bf63e607/GHD-Partners_California-Tech-Client_Tasman-Exterior_3.jpg" data-mid="244490429" border="0" src="https://freight.cargo.site/w/990/i/a649f88ff84cb77b6cbd50802864afb9b7e2c96ba9815270905f7fe8bf63e607/GHD-Partners_California-Tech-Client_Tasman-Exterior_3.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/66f573c5ede8d725e012405e39be1912b9dfc00e0031304e5b21ab201cfa6e5e/Exterior-Tasman-8.jpg" data-mid="247778102" border="0" src="https://freight.cargo.site/w/1000/i/66f573c5ede8d725e012405e39be1912b9dfc00e0031304e5b21ab201cfa6e5e/Exterior-Tasman-8.jpg" /> <img width="2383" height="1340" width_o="2383" height_o="1340" data-src="https://freight.cargo.site/t/original/i/4433b55a626252c8646d3ce3f806e6573058818030939c4d40bfab7788712df3/Exterior-Tasman-12.jpg" data-mid="247778105" border="0" src="https://freight.cargo.site/w/1000/i/4433b55a626252c8646d3ce3f806e6573058818030939c4d40bfab7788712df3/Exterior-Tasman-12.jpg" /> Photos property of GHD Partners. https://staciecassutt.com/Netflix-House-Dallas Tue, 20 Jan 2026 17:52:28 +0000 Stacie Cassutt https://staciecassutt.com/Netflix-House-Dallas Netflix HouseDallas, TXTeam: SPMD Artist: Jeremy Biggers Project Management: Jenny Jenkins, Chloe Grey, Joanna JamesCreative Direction: Louise MackieDesign Direction: Jean ColangeloCuration and Design Support: Stacie Cassutt and Lindsey Shive Netflix House is a new, permanent physical entertainment venue where fans can experience popular Netflix shows and movies. Our team worked on the commissioning team for the grand entries to the space. We supported local artist Jeremy Biggers in the design process and execution of the mural. As a part of that support, I directed the creation of a short documentary on his practice and process.Documentary coming soon. <img width="7878" height="5252" width_o="7878" height_o="5252" data-src="https://freight.cargo.site/t/original/i/17e2acff29bdb33cd2990462bffc93b3e482f2ccc617ff4f280c20afe4d275b9/DSC00442_Edit.jpg" data-mid="243640732" border="0" src="https://freight.cargo.site/w/1000/i/17e2acff29bdb33cd2990462bffc93b3e482f2ccc617ff4f280c20afe4d275b9/DSC00442_Edit.jpg" /> https://staciecassutt.com/Netflix-House-Philadelphia Tue, 20 Jan 2026 17:57:21 +0000 Stacie Cassutt https://staciecassutt.com/Netflix-House-Philadelphia Netflix HousePhiladelphia, PATeam: SPMD Artist: Emily White Project Management: Jenny Jenkins, Chloe Grey, Joanna JamesCreative Direction: Louise MackieDesign Direction: Jean ColangeloCuration and Design Support: Stacie Cassutt and Lindsey Shive Netflix House is a new, permanent physical entertainment venue where fans can experience popular Netflix shows and movies. Our team worked on the commissioning team for the grand entries to the space. We supported local artist Emily White in the design and execution of the mural. As a part of that support, I directed the creation of a short documentary on her practice and process. In addition, I shot photos in her studio and on site. Documentary coming soon. <img width="2392" height="1582" width_o="2392" height_o="1582" data-src="https://freight.cargo.site/t/original/i/36835ec3163b94c6850f4e92e4c713423cb66918fea46db8e228bbea0658f4a7/Screenshot-2026-01-20-at-12.58.15-PM.png" data-mid="243640780" border="0" src="https://freight.cargo.site/w/1000/i/36835ec3163b94c6850f4e92e4c713423cb66918fea46db8e228bbea0658f4a7/Screenshot-2026-01-20-at-12.58.15-PM.png" /> https://staciecassutt.com/Collective-Voice Fri, 05 Dec 2025 16:36:51 +0000 Stacie Cassutt https://staciecassutt.com/Collective-Voice Collective Voice by Rakuten San Francisco, CA Creative Director: Michelle PaisArt Direction and Visual Design: Stacie Cassutt and Michael Vilayvong &nbsp;Collective Voice is an influencer marketing platform that connects creators and marketers.&nbsp;Their mission is to empower social-commerce creators to produce authentic, high-impact content that drives business results through affiliate marketing and brand partnerships. When I joined the team, Rakuten was launching the platform and needed support building upon the brand foundations created by Red Antler. I worked on the brand guidelines, launch campaign, marketing, and event visuals. <img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/d6e03bfa865f5952e96badd046badd8135613d505115e9da2d4b4e95c13bec43/Collective-Overview.png" data-mid="241454933" border="0" src="https://freight.cargo.site/w/1000/i/d6e03bfa865f5952e96badd046badd8135613d505115e9da2d4b4e95c13bec43/Collective-Overview.png" /> <img width="1303" height="2043" width_o="1303" height_o="2043" data-src="https://freight.cargo.site/t/original/i/8ecf5691eaf62bf754d325e1f2b02bc99040cdc80cac07781f9e7967ef31b69e/Iconography.png" data-mid="245712916" border="0" src="https://freight.cargo.site/w/1000/i/8ecf5691eaf62bf754d325e1f2b02bc99040cdc80cac07781f9e7967ef31b69e/Iconography.png" />Key to the brand staying relevant with an ever-changing creator economy was unique campaign visuals at key annual trending moments: Black Friday, Back-to-School, Holiday, alongside platform milestones like product launches and new retailers. I established unique brand applications for milestone expression. Concept 1: Content dreams come true <img width="3644" height="1656" width_o="3644" height_o="1656" data-src="https://freight.cargo.site/t/original/i/129004585bb6249a3afb3a45d52ecf2084227c9dbaaf034fc33e814b6773c1ab/CV-Campaign-1.png" data-mid="241469753" border="0" src="https://freight.cargo.site/w/1000/i/129004585bb6249a3afb3a45d52ecf2084227c9dbaaf034fc33e814b6773c1ab/CV-Campaign-1.png" />Concept 2: That “Game Plan” Glow <img width="3644" height="1656" width_o="3644" height_o="1656" data-src="https://freight.cargo.site/t/original/i/16ff7686b3a4349e4cde9dffbc0c48cc223fdc2f62af7cdd441b026bf29fb7f1/CV-Campaign-3.png" data-mid="241469756" border="0" src="https://freight.cargo.site/w/1000/i/16ff7686b3a4349e4cde9dffbc0c48cc223fdc2f62af7cdd441b026bf29fb7f1/CV-Campaign-3.png" /> Concept 3: Your Holiday Toolkit <img width="3644" height="1656" width_o="3644" height_o="1656" data-src="https://freight.cargo.site/t/original/i/d19c2ca031a40c14dd46f95c2490e9a378a87e3714315c6484d83bf832632d56/CV-Campaign-5.png" data-mid="244801606" border="0" src="https://freight.cargo.site/w/1000/i/d19c2ca031a40c14dd46f95c2490e9a378a87e3714315c6484d83bf832632d56/CV-Campaign-5.png" /> The platform is key to the brand's success. The development team is continually working to better meet the needs of creators and marketers. I established the Product Marketing guide to support the education and communication around product features, so the user experience was intuitive from the start. <img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/58236ac73dd91b88c7f470896b47c149985f026f7763bddb7f81e8c5c6d2603c/Product-Marketing-1.png" data-mid="241461789" border="0" src="https://freight.cargo.site/w/1000/i/58236ac73dd91b88c7f470896b47c149985f026f7763bddb7f81e8c5c6d2603c/Product-Marketing-1.png" /> <img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/c72233ed961ad620bbe75b2e5b25581641ca425ecb87fc70300261c84180e1bc/Product-Marketing-2.png" data-mid="241461790" border="0" src="https://freight.cargo.site/w/1000/i/c72233ed961ad620bbe75b2e5b25581641ca425ecb87fc70300261c84180e1bc/Product-Marketing-2.png" /> <img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/dc3e0b686b4c8752ad07b9180ed9d600b7b749ef97d2c2946cd34f9a5dc71869/Product-Marketing-3.png" data-mid="241461791" border="0" src="https://freight.cargo.site/w/1000/i/dc3e0b686b4c8752ad07b9180ed9d600b7b749ef97d2c2946cd34f9a5dc71869/Product-Marketing-3.png" /> https://staciecassutt.com/pep-pow Wed, 03 Dec 2025 21:33:31 +0000 Stacie Cassutt https://staciecassutt.com/pep-pow Un-disclosed Technology CompanyPlaya Vista, CA Team: SPMD Artist: Sebastian Curi Project Management: Najat HassanCreative Direction: Sean MaddenProduction Management: Gavin SchuckExperience Design and Art Direction: Stacie Cassutt Pep Pow Cafe is situated on a technology campus in Playa Vista, California. It is a hub of diverse cuisine and collaborative indoor/outdoor seating zones. At the servery, we commissioned Sebastian Curi to create a mural that embodies the spirit of the menu and culture. I worked with Seb on the composition, palette, and the infusion of subtle icons to reveal local stories. <img width="2000" height="1591" width_o="2000" height_o="1591" data-src="https://freight.cargo.site/t/original/i/2a4b6ba83c15fd3a92d6292ab8023914db03a4b1c64c4bcd042eff06ab43e2bf/19.jpg" data-mid="241431689" border="0" src="https://freight.cargo.site/w/1000/i/2a4b6ba83c15fd3a92d6292ab8023914db03a4b1c64c4bcd042eff06ab43e2bf/19.jpg" /> Mural by Sebastian Curi <img width="1608" height="1072" width_o="1608" height_o="1072" data-src="https://freight.cargo.site/t/original/i/cf9ce66ba0e97347fe5848bd10edea1de4ea10b11d936ce749bfdfcc889730b9/Screenshot-2025-12-03-at-4.37.05-PM.png" data-mid="241391081" border="0" src="https://freight.cargo.site/w/1000/i/cf9ce66ba0e97347fe5848bd10edea1de4ea10b11d936ce749bfdfcc889730b9/Screenshot-2025-12-03-at-4.37.05-PM.png" /> <img width="2672" height="1753" width_o="2672" height_o="1753" data-src="https://freight.cargo.site/t/original/i/f7719ded6ed7c3949c789fb1c71243aba088009f1104e82a47deb1b9772760e6/Frame-4.png" data-mid="241583196" border="0" src="https://freight.cargo.site/w/1000/i/f7719ded6ed7c3949c789fb1c71243aba088009f1104e82a47deb1b9772760e6/Frame-4.png" /> https://staciecassutt.com/seacrest-sounds Mon, 24 Nov 2025 15:19:55 +0000 Stacie Cassutt https://staciecassutt.com/seacrest-sounds Seacrest Sounds Brooklyn, NY Seacrest Sounds is a music discovery media forum. I worked with the founder to establish the visual identity and editorial materials to express his conversations with industry leaders.&nbsp;<img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/8e34be13961baf636294a050d94f7209daddef8d475798cfcd6d6d49e7545f45/Offering.png" data-mid="243983681" border="0" src="https://freight.cargo.site/w/1000/i/8e34be13961baf636294a050d94f7209daddef8d475798cfcd6d6d49e7545f45/Offering.png" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/7f181754065b397082c9063d3f02ae81150e6fd8a6df66256545de8ca52c91d8/Frame-6.png" data-mid="241034181" border="0" src="https://freight.cargo.site/w/1000/i/7f181754065b397082c9063d3f02ae81150e6fd8a6df66256545de8ca52c91d8/Frame-6.png" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/af13ef5e0ebb617b352981dfa5e72693ff304c537e4d7394b685309d82613a5c/Color.png" data-mid="243776736" border="0" src="https://freight.cargo.site/w/1000/i/af13ef5e0ebb617b352981dfa5e72693ff304c537e4d7394b685309d82613a5c/Color.png" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/4a085fdb66151a20fec96125f8a98692d63969bce9815637cc31f2aa2b19f273/Posters.png" data-mid="243776904" border="0" src="https://freight.cargo.site/w/1000/i/4a085fdb66151a20fec96125f8a98692d63969bce9815637cc31f2aa2b19f273/Posters.png" /> <img width="3840" height="2519" width_o="3840" height_o="2519" data-src="https://freight.cargo.site/t/original/i/0d8b78bba6ae63525fec1ee873699c6fc1c50ec2f33f1a337c8323e812561770/Type.png" data-mid="243983612" border="0" src="https://freight.cargo.site/w/1000/i/0d8b78bba6ae63525fec1ee873699c6fc1c50ec2f33f1a337c8323e812561770/Type.png" />